LONDON BASED

LONDON BASED

LONDON BASED

10+ YEARS EXPERIENCE

10+ YEARS EXPERIENCE

10+ YEARS EXPERIENCE

ADPLIST MENTOR

ADPLIST MENTOR

ADPLIST MENTOR

A little bit about me

Sam, I am 👨🏻

👨🏻‍💻 A curious designer questioning everything, driving outcomes through clarity and thinking strategically to better products for people who use them.


👨🏻‍🎨 Currently, I’m helping millions of fans enjoy live events at Ticketmaster. Previous to that I was at RedBadger working on client based projects.


🚴‍♂️ In my free time I'm mentoring designers over on ADPList, cycling around London and making music under the alias Mesalu.

2022 - 2025

Selected works

TICKETMASTER

A bold new event page for millions of passionate fans

LEVI'S

A purpose built desktop web tool for creating & managing seasonal collections

  • User-centered design

  • accessibility

  • usability testing

  • design systems

  • responsive design

  • Figma

  • Strategic thinking

  • curiosity

  • curiosity

  • collaboration

  • storytelling

  • mentoring

  • data-driven

Recent Testimonials

Don’t take my word for it

LinkedIn

“Sam’s attention to detail, collaboration across teams, and user-first mindset have made a huge impact. He strikes a strong balance between business goals and elegant, accessible design, helping create a more intuitive experience for millions of users.

He’s consistently provided valuable insights to the PM team, specifically mobile fan access. His UI recommendations for both iOS & Android mobile have improved and enhance the overall Ticketmaster fan experience.”

Richard A. Yumang - Senior Project Manager @ Ticketmaster

ADp List

“I had a portfolio review session with Samuel and it was incredibly helpful. He brought a thoughtful and structured perspective to our conversation, offering both high-level feedback and actionable suggestions that I could apply right away.

Samuel took the time to understand my goals and tailored his advice to help me tell a clearer, more compelling story through my work. Grateful for his support and would highly recommend him as a mentor.”

Alexey Komarov - Product Design Leader @ Tinkoff

ADp List

“I had a lovely experience reviewing my portfolio with this Sam. They took the time to review my material in advance and came prepared with detailed, thoughtful notes.

The feedback was not only constructive but also clearly communicated, helping me see both the strengths and opportunities in my work.


I left the session feeling more confident and with a clearer direction for improvement. I would highly recommended Samuel.”

Unnati Pradhan - HCI Researcher @ DePaul University

❤️ Thanks for stopping by ❤️